SWTA Leadership Lab · September 13–15, 2026 · Breckenridge, Colorado

EVENT DETAILSREGISTER TO ATTEND
SWTA Leadership Lab 2026 official logo — Learn. Lead. Connect. Move Forward. Breckenridge, ColoradoSWTA LEADERSHIP LAB 2026
Illustrated Breckenridge, Colorado mountain range with transit vehicles at dusk

BE A LEADERSHIP LAB SPONSOR

Invest in Leadership. Elevate Your Brand.

September 13–15, 2026Breckenridge, Colorado250+ Transit Professionals & Industry Leaders Anticipated

Exclusive opportunities are being confirmed now. Many sponsorships are available to only one organization and are secured on a first-committed basis.

VIEW SPONSORSHIPSDOWNLOAD FULL SPONSORSHIP PACKET

Planning to attend, too? Explore Leadership Lab →

SWTA Leadership Lab 2026 official logo — Learn. Lead. Connect. Move Forward. Breckenridge, Colorado

Proud Leadership Lab sponsors

New Flyer + MCI logo
Cardinal HR Solutions logo
UZURV logo
ARBOC SPECIALTY VEHCILES logo

Your company could be next.

BECOME A SPONSOR

About the event

WHAT IS LEADERSHIP LAB?

SWTA Leadership Lab is an immersive professional development experience bringing together the people leading public transportation forward. Executive leaders, managers, board members, legal professionals, marketing and communications teams, mobility innovators and industry partners come together in Breckenridge for practical education, meaningful conversations and connections that extend well beyond the event.

Leadership Lab is strategically held alongside an expanded week of transit education and industry engagement in Breckenridge, giving sponsors an opportunity to connect with professionals from across the Southwest and beyond.

250+
Anticipated attendees
3
Days in Breckenridge
Sept 13–15
2026
Breckenridge
Colorado

Who you'll reach

PUT YOUR BRAND IN FRONT OF THE PEOPLE MOVING TRANSIT FORWARD

EXECUTIVE LEADERS

Transit executives and agency leadership

DECISION-MAKERS

Managers, board members and organizational leaders

PUBLIC AGENCIES

Transit agencies, tribal transit programs and state transportation partners

INDUSTRY PROFESSIONALS

Manufacturers, consultants, technology providers and business partners

COMMUNICATIONS LEADERS

Marketing, communications, branding and rider-engagement professionals

MOBILITY INNOVATORS

Professionals exploring the future of mobility and public transportation

250+ transit professionals and industry leaders anticipated.

What they'll experience

THREE DAYS. ONE POWERFUL LEADERSHIP EXPERIENCE.

SUNDAY

CONNECT

Leadership Lab opens with a welcome experience built for relationship building — the conversations that set up the rest of the week.

MONDAY

LEARN

The Public Transit Legal Symposium anchors a day of leadership-focused education on the legal, regulatory, workforce and industry issues facing transit organizations.

TUESDAY

MOVE FORWARD

Marketing & Communications, mobility and leadership programming close the Lab with a forward look at where public transportation is heading.

Want to see the complete program, speakers and latest agenda?

VIEW THE AGENDA

Why sponsor

Why Sponsor Leadership Lab?

CONNECT

Build relationships with transit decision-makers and industry leaders.

SHOWCASE

Put your organization in front of an engaged transit audience.

SUPPORT

Demonstrate your commitment to leadership development and the advancement of public transportation.

STAY VISIBLE

Receive meaningful exposure before, during and after Leadership Lab based on the benefits included with your sponsorship.

DON'T JUST PUT YOUR BRAND IN THE ROOM. BE IN THE ROOM.

Many of our industry partners don't just sponsor Leadership Lab—they participate in the conversations, build relationships and experience the programming alongside the transit professionals they serve.

SHOWCASE YOUR COMPANY

Explore sponsorship opportunities designed to put your organization in front of Leadership Lab attendees before, during and after the event.

VIEW SPONSORSHIPS

JOIN US IN BRECKENRIDGE

Want to attend Leadership Lab as well? View the full event details and agenda or register to attend through SWTA.

VIEW THE AGENDAREGISTER TO ATTEND

Sponsorship opportunities

Choose the opportunity that fits your brand.

Several sponsorship opportunities are available to only one organization. Exclusive opportunities are secured on a first-committed basis — secure the opportunity that best aligns with your company before it is claimed.

Want to review every sponsorship benefit in detail?

VIEW THE FULL SPONSORSHIP PACKET

PREMIER PARTNERSHIP

PREMIER OPPORTUNITYEXCLUSIVE — ONE AVAILABLE

Leadership Presenting Partner

Exclusive presenting partner of the inaugural SWTA Leadership Lab — brand integration from registration through the closing session. Sponsor showcase runs July–September 2026.

  • Brand integrated throughout the Leadership Lab experience, from registration through the closing session
  • Prominent recognition on the Leadership Lab website, social media, newsletters, email marketing and press releases
  • Recognition in conference materials, onsite signage and digital displays
  • Premier recognition during general sessions and throughout the event
  • Exclusive branding opportunities and promotional material distribution
  • Custom video spotlight
  • Featured post-event recognition
  • First right of renewal for 2027

Investment

$10,000

SIGNATURE EXPERIENCES

EXCLUSIVE — ONE AVAILABLE

Opening Reception Sponsor

$5,000

Kick off Leadership Lab as the sponsor of the official Opening Reception, where attendees, speakers and industry partners connect before sessions begin.

EXCLUSIVE — ONE AVAILABLE

Keynote Sponsor

$3,000

Place your organization alongside one of Leadership Lab's featured keynote presentations — among the conference's most anticipated experiences.

LAB & EDUCATION SPONSORSHIPS

EXCLUSIVE — ONE AVAILABLE

Public Transit Legal Symposium Sponsor

$4,000

Exclusive recognition throughout a full-day educational track on legal, regulatory and compliance issues facing today's transit industry.

EXCLUSIVE — ONE AVAILABLE

Marketing Lab Sponsor

$4,000

Align your brand with the communications professionals shaping the future of public transit marketing, branding and rider engagement.

EXCLUSIVE — ONE AVAILABLE

Mobility Lab Sponsor

$4,000

Align your organization with industry leaders exploring emerging mobility solutions and the evolving public transportation landscape.

MEAL & NETWORKING SPONSORSHIPS

EXCLUSIVE — ONE AVAILABLE

Monday Breakfast Sponsor

$2,000

Start Leadership Lab on a high note by sponsoring Monday's networking breakfast — one of the event's highest-traffic gatherings.

EXCLUSIVE — ONE AVAILABLE

Monday Lunch Sponsor

$2,000

Premium visibility during Monday's networking lunch, one of the conference's busiest networking opportunities.

EXCLUSIVE — ONE AVAILABLE

Tuesday Breakfast Sponsor

$2,000

Begin the day with your brand in front of Leadership Lab attendees before educational sessions start.

SPONSORED BY UZURV

Tuesday Lunch Sponsor

$2,000

Connect with attendees during an important networking and educational break on Tuesday.

UZURV logo
MULTIPLE AVAILABLE

Coffee Break Sponsor

$500

Keep the conversations flowing by sponsoring one of Leadership Lab's networking coffee breaks.

BRANDED ATTENDEE EXPERIENCES

SOLD

Water Bottle Sponsor

$2,500

A custom reusable water bottle distributed to every attendee at registration — used throughout the conference and long after.

EXCLUSIVE — ONE AVAILABLE

Leadership Notebook Sponsor

$2,000

Put your brand in the hands of every attendee with the official Leadership Lab notebook. Sponsor provides notebooks.

EXCLUSIVE — ONE AVAILABLE

Lanyard Sponsor

$2,000

Every attendee wears your brand — your logo appears on every credential lanyard. Sponsor provides lanyards.

MULTIPLE AVAILABLE

Attendee Bag Insert

$500

Place your promotional item, brochure or branded giveaway directly into every attendee welcome bag.

ACCESSIBLE SPONSORSHIP OPPORTUNITIES

MULTIPLE AVAILABLE

Custom Sponsorship Opportunities

$1,500+

Looking for something unique? Michelle Robertson will build a sponsorship around your marketing goals.

MULTIPLE AVAILABLE

Friend of Leadership Lab

$500

Show your support for the inaugural SWTA Leadership Lab.

Ready to claim a sponsorship? Submit a short request and Michelle Robertson will confirm availability and follow up with payment instructions.

Current sponsors

OUR LEADERSHIP LAB PARTNERS

See how we're showcasing the organizations investing in transit leadership.

Upcoming In progress Complete
UZURV logo

UZURV

Tuesday Lunch Sponsor

Sponsor benefits

  • Exclusive meal signage and verbal recognition — Upcoming
  • Recognition on the Leadership Lab website, social media and newsletters — Upcoming
  • Recognition in conference materials and event marketing before and during Leadership Lab — Upcoming
New Flyer + MCI logo

New Flyer + MCI

Coffee Break Sponsor

Sponsor benefits

  • Recognition at the refreshment station — Upcoming
  • Verbal acknowledgement during the break — Upcoming
  • Recognition on the Leadership Lab website, social media and newsletters — In progress
  • Recognition in conference materials and event marketing before and during Leadership Lab — Upcoming
Cardinal HR Solutions logo

Cardinal HR Solutions

Friend of Leadership Lab

Sponsor benefits

  • Recognition on the Leadership Lab website and newsletters — In progress
  • Recognition in conference materials and select event marketing before and during Leadership Lab — Upcoming
ARBOC SPECIALTY VEHCILES logo

ARBOC SPECIALTY VEHCILES

Coffee Break Sponsor

Sponsor benefits

  • Recognition at the refreshment station — Upcoming
  • Verbal acknowledgement during the break — Upcoming
  • Recognition on the Leadership Lab website, social media and newsletters — Upcoming
  • Recognition in conference materials and event marketing before and during Leadership Lab — Upcoming

READY TO BE PART OF LEADERSHIP LAB?

SPONSOR

Put your brand in front of 250+ transit professionals and industry leaders.

CLAIM A SPONSORSHIP

ATTEND

Join us in Breckenridge for Leadership Lab.

VIEW THE AGENDAREGISTER TO ATTEND

Questions about sponsorship?

Michelle Robertson · mrobertson@swta.org

DOWNLOAD FULL SPONSORSHIP PACKET
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